Profile

Experience

VP, Marketing
01.2021 – Present
Halcyon Data Systems
  • Own a $6.5M annual marketing budget and a 14-person team across brand, demand gen, and product marketing.
  • Scaled pipeline contribution from marketing from 22% to 48% of new ARR over three years.
  • Led the company's rebrand and website relaunch ahead of its Series C raise.
  • Sit on the executive team and report directly to the CEO.
Senior Director of Marketing
06.2016 – 12.2020
Fieldstone Software
  • Built the company's first product marketing function from scratch.
  • Launched a category-defining positioning strategy that doubled inbound demo requests within two quarters.
Director of Brand Marketing
01.2013 – 05.2016
Ashcombe Consumer Group
  • Led brand strategy and creative for a portfolio of 3 consumer product lines.
  • Managed agency relationships and a $2.8M annual media budget.

Education

M.B.A., Marketing
09.2010 – 05.2012
New York University, Stern School of Business

Speaking & Recognition

  • Keynote speaker, SaaStr Annual, 2023 — "Marketing-Led Growth Past $40M ARR."
  • Named to the Business Journal's 40 Under 40, 2022.